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we are Fitrah

Fitrah means "a person's natural state at birth" in Arabic. We believe every youth is born pure, innocent and deserves the chance to thrive, no matter their race, religion, or gender.

Our social enterprise empowers system-involved youth to take charge of their lives by taking charge of a business.

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Our model

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Serving youth ages
16-25
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A paid job to build skills and self confidence
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Mentorship with focus on youth personal development and
life skills
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Steadfast support and advocacy in tackling barriers 
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Career support to map out a path to a sustainable income.

"At Fitrah, I found the encouragement and honest guidance I needed to take myself and my future seriously. When I faced setbacks, they didn’t just let me fall—they pushed me to get back on track, especially with my education. That tough love helped me rediscover hope and start building the life I truly want."

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-Samantha, Fitrah Graduate

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Every purchase empowers youth

As a social enterprise, every time you support our youth run business you are directly supporting our mission of job training and empowerment.

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Our youth are much more than a statistic

At Fitrah, we empower young people aged 16-25 who have experienced foster care, involvement with the justice system, homelessness, or who are out of school. Our youth earn a place on our team, where they help run a successful online bookstore. As they work, they gain promotions, set and achieve personal goals, advocate for their rights, and develop the skills needed for success in any career path they choose.

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readiness

Our youth come into our program with no knowledge on how to resell books and leave with much more than that. Every day at the end of their shifts, we have a mentor check in with them at the end of everyshift.

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business job

Young people work throughout the week running our book, clothing, and online social enterprise ventures. They lead shifts, process and ship books, manage the warehouse, handle customer service, and more—gaining important work experience, and self-efficacy.

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YOU job

Youth participate in intensive case management as they set and achieve goals for their education, career, and life. Our curriculum helps them achieve milestones on their self-directed career pathway.

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Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.

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Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.

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Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.

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Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.

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Share the amazing things customers are saying about your business. Double click, or click Edit Text to make it yours.

"Fitrah provided me with valuable skills to build my resume, but the key was that I had to be ready to put in the work. That’s how it works here—you're paid for your effort, training, and personal growth. Fitrah offers a strong support system with endless resources, but it’s up to you to make the most of it. The program is all about learning from your mistakes and showing up for yourself. I’ve never encountered a place that gets that as well as Fitrah does."

— Stallion, Fitrah Graduate

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